Internet proliferation has transformed every aspect of our life including the way we shop things. People now prefer buying things at the comfort of their home with just a click of a button. As a business owner it makes more sense to follow the trend and take your business online. Zen Cart is one such ecommerce platform that helps you realize your dream. The rapid adoption Zen Cart and other such ecommerce platform by business owners is mainly due the simple to manage and easy to scale features. Let us discuss all the major features of Zen Cart that makes your business life easier.
Product Management: Product management on an ecommerce store has never been this easy with Zen Cart. One can plan and build various product categories with appropriate hierarchy. Adding products with an easy to use WYSIWYG editor makes the whole process of scaling easier. You can now manage all the information needed for the sale to complete like, the quantity, price, discounts, delivery methods and delivery costs right from the admin control panel.
Customizable Store: Zen Cart comes with the pre-defined store templates that you can chose from depending on your business needs. The look and feel of the store can also be tweaked from the admin backend. The platform is a multi-lingual platform that helps your run your store across different geographies. It also supports all the major currencies during transactions.
SEO Features: Digital marketing process is so crucial for your store to increase return on investments. Any digital marketing process starts with the search engine optimization process that helps your store rank higher on search engines. The SEO features on Zen Cart allow you to control the URL structure, On-Page parameters like the Title, description, Heading tags and Images. Zen Cart also flaunts a feature that helps in the intelligent generation of Meta tags content for search engines.
Reporting: The Insightful reporting feature of Zen Cart enables you to gain actionable insights on your store's performance and other data like total sales, best selling products, and customer profile that helps you to optimize the store further for enhancements.
Powerful Store Search: Zen Cart has a powerful search function that allows you to search products based on name, description, keyword Meta tags and price range.
Marketing and Promotions: Promotions and offers on products are the time-tested ways to improve sales on any stores. Zen Cart allows you to provide discounts to individual or a category of products to a certain period of time. You can now run email-marketing campaigns to your customers right from the store. You can have advertising banners on the store pages that let customers know about the latest products and offers and you can also track banner link activity.
1. You can now manage all the shipping tariffs and large package handling to give fine-grain control over logistics.
2. You can manage and change tax rates and tax zones right from the admin area.
3. Zen Cart is built on and works on the popular and mostly used PHP and MySQL technologies.
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